Click here for FORTUNE iPad ad specifications.

New Fully Immersive Digital Experience Combining Best of Magazine and Web

  • New platform that embraces the mobile business lifestyle
  • Only digital asset that supports long-form journalism, the heart of the FORTUNE brand promise
  • Up-to-the-minute data in popular magazine format
    • – Live stock quotes
    • – Live newsfeed from FORTUNE.com
  • iPad-exclusive bonus content and original photography
  • Animated and interactive graphics

A Showcase Opportunity for Marketers

  • Full-screen ads (vertical and horizontal)
  • An in-app browser, allowing for product purchases, user registration and other data capture capabilities
  • Ability to place full-screen videos (up to 120 seconds) and include embedded photo galleries (up to 10 images)
  • Rotation among premium adjacencies including inside cover, cover story and departments (First, Invest, Tech, Career, Venture)

The iPad: A Business Tool for a Business Audience

FORTUNE readers are iPad early adopters. Less than a month after the device launched (and before the release of iPad 3G):

  • Of those who own an iPad, 78% are using it for business
  • 6% of FORTUNE readers said they already owned an iPad, about 12x greater than the general population
  • Median HHI: $225k
  • Median age: 48
  • C-suite executives: 50%
  • Top management: 75%
  • Business decision-maker: 86%
  • 36% of FORTUNE readers said they were considering buying an iPad in the next 12 months
  • Source: FORTUNE Business Leader Council, April 2010; 436 respondents; FORTUNE Reader Panel's iPad owners

FORTUNE iPad App Sponsorship Elements

  • Sponsorship timing/duration will be customized to campaign timing depending on availability
  • iPad pricing based on total advertiser commitment across all FORTUNE print, digital and event properties
  • Access to iPad user research study in 2011
  • FORTUNE Creative Services assistance available for an incremental fee

Benefits for Our Advertising Partners

  • New, breakthrough, immersive media platform = Cutting-edge brand association
  • Broader, deeper & more interactive ad experience = Powerful audience connection
  • Uncluttered environment = High impact messaging opportunity

For more information contact Jed Hartman, Group Publisher, FORTUNE & CNNMoney.com